Google faces privacy lawsuit over tracking users in apps without consent

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Google logo

Google logo (Image credit: Android Central)

What you need to know

Last month, Google was hit with a $5 billion lawsuit for "illegally" tracking millions of users in Incognito Mode by law firm Boies Schiller Flexner. The search giant has now been slapped with another lawsuit by the law firm, accusing it of collecting data from mobile users, despite them having turned off "Web & App Activity" tracking in their Google account settings (via Reuters).

The lawsuit, which is seeking class action status, contends Google is in violation of the federal wiretap and California privacy laws as the search giant illicitly "records what people are doing" even on thousands of third-party apps. The complaint alleges Google uses its Firebase SDK to collect the data, which runs inside other apps and is invisible to consumers.

The SDK is aimed at helping developers do things like monetize their apps with AdMob, learn how users are engaging with their apps, track glitches, and more. Google apparently uses the data collected using Firebase to not just improve its products, but also personalize ads for users.

"Even when consumers follow Google's own instructions and turn off 'Web & App Activity' tracking on their 'Privacy Controls,' Google nevertheless continues to intercept consumers' app usage and app browsing communications and personal information," the lawsuit claims.

Be an expert in 5 minutes

Get the latest news from Android Central, your trusted companion in the world of Android

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.